Fort Fashion Council aims to strengthen the global reach and impact of Middle East designer community and Dubai Fashion Industry. As global citizens, we want to pledge commitment to emerging and established designers by providing support, education, opportunities and partnerships Through our own partnerships, programs, communication and education on key social, environmental and economic issues, to bring a positive change. Together we can maximize the impact of Middle East fashion designers and Dubai fashion industry globally. To broaden awareness, and to support a path to sustainability and more resilient business futures, we offer our Sustainable Fashion Week and Protocol as a pledge to our members, partners and the industry
“We invite all regional and international organizations to join our cause”
Dubai Can is a sustainability initiative by the Crown Prince of Dubai that aims to protect the environment by reducing the use of single-use plastic water bottles all across the city. The city-wide initiative encourages organizations, individuals, residents and tourists to use alternatives to single-use plastic water bottles. This will be achieved by encouraging all to use refillable water bottles and water filters every day in offices or homes, and using the free drinking water fountains all across the city. The key objective of this initiative is to create a change in culture and behavior by championing a citywide “reduce single-use plastic bottles” movement to ensure that we make a positive impact on the environment.
Free drinking water stations will be installed in public locations across Dubai in cooperation with landowners. These sensor-enabled, touch fountains are easy to use and provide safe drinking water for the community. In addition, many governments and corporate offices, hotels, schools, universities and other entities are installing water fountains in their premises to encourage a refill culture. A number of Aquafina water stations will be made available to select organisations thanks to Pepsico.
Fort Fashion Council also focus on technologies in fashion as a growing element at a faster pace than ever. Robots that sew and cut fabric, AI algorithms that predict style trends, clothes to be worn in virtual reality and creating sustainable substance— an array of innovations show how technology is automating, personalizing, and speeding up the fashion space Technology changes fashion with the introduction of social media apps, augmented reality and retail shops, online selling is an opportunity to expand the market’s possibilities and allow virtual fitting. Brands and shops are adapting to this new experience, and reach a new wave of consumers. How does technology support sustainability? Sustainable practices in fashion can be the use of biodegradable fabrics, recycled materials, repurposed garments, local production, buying second-hand, or eco packaging. For fashion to be sustainable, these practices have to be included at all stages of production: from design and manufacture to packaging and distribution. Implementing these practices becomes easier with the help of technological innovations.
At Fort Fashion Council, our vision is to create a community where sustainability and technology is a top priority and industry can access the resources they need to achieve optimal commitment.
We take a holistic approach to sustainability, addressing not only the challenges but also the underlying causes and contributing factors.
Over the years, we have accomplished many important milestones in our mission to support sustainability, including expanding our services and increasing accessibility to global resources and collaborations
The Foundations aims to support the future growth and success of Dubai fashion industry focusing on Education & Charity. To support Dubai fashion talents reliant on generosity individuals and companies and funded through charitable donations.
FFC is devoted to supporting and nurturing new and emerging design talents with sponsorship opportunities.
Fort Fashion Council has developed initiative to identity and support inclusive of all creatives in the Dubai fashion industry
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